An Asana alternative for small agencies
Short answer: Asana is a mature, well-built work manager for structured teams, with generous free guests and a strong official assistant connector. Flori fits better for a small agency that wants its own assistants, not credit-metered AI, to keep projects current, and wants deals and clients in the same place as delivery.
As of October 2026. Asana details are limited to the sources linked below and can change. Written by Flori, not an independent review.
At a glance
| Area | Asana | Flori |
|---|---|---|
| Core idea | Structured work management with goals, portfolios and AI Studio | Shared project record that your own assistants read and update |
| Pricing | Starter $10.99 and Advanced $24.99 per user per month (annual), sold in seat buckets | Free plan; Core $10, Premium $24 per person a month billed yearly ($12 and $29 monthly) |
| AI | Credit-based: monthly AI Studio credits by plan, paid extras | Bring your own assistant. No credits |
| CRM | None native; Salesforce integration on Advanced | Pipeline and clients in the same workspace |
| Outside assistants | Official assistant connector; works with Claude, ChatGPT, Claude Code, Codex, Cursor | Assistants connect per project, with read or update access you choose |
When is Asana a better choice than Flori?
Asana has one of the most complete official assistant connector integrations in the category, covering Claude, ChatGPT, Claude Code, Codex, Cursor and VS Code (Asana developer docs). Guests are unlimited and free from the Starter plan. Goals, portfolios and AI Studio automations are mature. For a team that wants rigorous structure and is comfortable inside Asana all day, it is excellent.
Where does Asana create friction for small agencies?
Small agencies hit three costs in Asana: seats sold in buckets, AI metered in credits, and time tracking, budgets and CRM features held behind upgrades.
1. Seat buckets. Asana sells seats in buckets: 2, 3, 4 and 5, then steps of 5 up to 30 (Asana help). Grow from 5 to 6 people and you pay for 10.
2. AI runs on credits. Each plan gets a monthly allowance of AI Studio credits (50K on Starter, 75K on Advanced, per the pricing page). On AI Studio Plus and Pro, rules stop running when credits run out unless an admin turns on on-demand purchasing (AI Studio pricing). That is a second AI bill on top of the assistants your team already uses.
3. Agency basics sit behind upgrades. Built-in time tracking is on Advanced. Timesheets and budgets are a paid add-on. There is no native CRM; Salesforce integration starts on Advanced.
How does Flori handle client work compared with Asana?
Flori lets an agency's own assistants keep client projects current, with a review queue for their work.
- Your assistants keep the work current. ChatGPT, Claude, Grok, Cursor or Codex read the project brief, reserve a task, and save results.
- One review queue. Review submitted work and proposed changes. Authorized direct updates can save immediately.
- A record of every save. See which assistant changed what, and when.
- Deals and delivery together. Pipeline and clients live beside projects.
- No AI credits. AI work runs on the assistant or AI provider account you already have. Flori does not resell it.
Who should keep using Asana?
Asana remains the better fit for teams that need goals, portfolios and cross-team reporting, have built AI Studio automations, or invite many clients as free guests.
- Teams that need goals, portfolios and cross-team reporting.
- Organizations already invested in AI Studio automations.
- Teams that want generous free guest access for many clients.
Who should try Flori as an Asana alternative?
Flori suits agencies under 20 people paying for Asana's seat buckets and add-ons, teams whose work is drafted in ChatGPT, Claude, Cursor or Codex, and founders who want sales and delivery in one record.
- Agencies under 20 people where bucket pricing and add-ons add up.
- Teams where most work is drafted in ChatGPT or Claude, or built in Cursor or Codex.
- Founders who want sales and delivery in one record without a CRM integration.
A fair one-week trial
- Pick one active client project and recreate it in Flori with a short brief.
- Connect your main assistant with update access to that project only.
- Have it turn the agreed work into tasks and update status as work completes.
- Compare the end-of-week state in Flori with the same project in Asana, and note how much manual updating each needed.
FAQ
Can Asana connect to Claude and ChatGPT? Yes, through its official assistant connector. If you are happy in Asana, that is a reasonable way to add assistants.
Does Flori do time tracking or budgets? Flori logs time on tasks and records invoices and the payments you received. It does not bill from logged time, send invoices or collect payment. It has no budgets. If billable time and budgets are central, Teamwork.com or Productive.io may fit better.
Does Flori charge for AI? No. You connect your own assistant.
Sources
- Asana pricing, checked October 26, 2026
- Asana subscription size and users
- Asana AI Studio pricing
- Asana assistant connector